Tag Archives: john lennon

I’m Looking Through You: Unpleasant Facts About John Lennon

John Lennon kissing himself

Listserve has published such a great article it deserves to be shared on the hallowed pages of SMB. There is no need to elaborate, the author has done a wonderful job here.

A few choice quotes:

As his critics sometimes point out, all you have to do is go straight to his songs. The man who sang “imagine no possessions” lived a millionaire’s life in a posh New York hotel. The man who sang “imagine no religion” was obsessed with every spiritual and New Age fad that came his way, including Hindu meditation, the I-Ching, and astrology of all kinds. The man who sang “all you need is love” was a bitter, violent, and angry man who abused his family and friends. The man who praised having “nothing to kill or die for” helped finance and publicize radical groups who extolled the use of violence.

Lennon was remarkably under-talented. First, he was at best an average guitar player, mostly confined to basic rhythm parts, and his piano playing wasn’t much better. As for his songwriting, yes he did write a handful of truly inspired songs, but as time passes and the nostalgic hype surrounding the Beatles begins to fade, a lot of his works comes off as silly and dated.

Even in the early days when the Beatles were a struggling bar band, he used to extol them by saying they would go “to the topper most of the popper most.” He happily went along with the Beatles’ haircuts, suits, and calculated image; as well as the band’s innumerable media appearances; only denouncing it all as shallow and empty later in life, when he was cultivating an avant-garde reputation.

Kudos Edward Benjamin!

Top 10 Unpleasant Facts About John Lennon

Waiting for the Citroën Van to Come

John Lennon’s selling power has yet to be exhausted.

John Lennon, New York City

The use of John Lennon’s words and image to promote a crappy French car has sparked horror and outrage amongst not just beatle fans but also the advertising community at large, who are shocked they didn’t think of it first. Adfreak call the ad “a blatant cash grab by Yoko Ono, completely unlike our beatles ad which is high art”.
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Reason # 4287 – Branding Peace, John Lennon For Sale

How many of you were unlucky enough to hear the award winning seven hour radio show, Dreaming of the Past (more aptly named Living in the past) which commemorated the 25th anniversary of Lennon’s assassination when it aired last year? It was pretty hard to avoid at least even hearing about it, unless you completely shut off the radio and stopped reading magazines and papers, which isn’t always a bad thing. Especially in a case like this.

To make sure everyone in the universe was aware of this historic broadcast they bombarded the airwaves for over two months prior to the event with sixty second commercials disguised as programs called, A Minute of Lennon.

I’ll agree, its a nice idea to honor the deceased beatle like this, after all he did have a positive message to send out after he left the FF. Lennon has obviously done more for world peace than Martin Luther King Jr, Gandhi, and even Bob Geldof, yet he still gets so little press these days it’s a miracle we haven’t forgotten his name!

You must be wondering what great humanitarian organizations and peace activists pulled together to produce this incredible testament to the memory of the immortal Lennon.
Well, it was those thoughtful folks at…..AN ADVERTISING AGENCY!

You mean…this was about making money, not honoring the deceased and his gifts to the world? Exploiting the dead for profit? Are there no cosmetic creams left to hustle? Rotgut beer to hawk? Cigarettes for children? Pesticides? Erectile dysfunction pills?

Surely there must be more to this than putting gas in their Range Rovers and vacationing in the French West Indies. Right??

Lets hear if from the horses mouth:

“We try to come up with interesting radio programs that advertisers can leverage. Branded entertainment is something I’m not sure is even happening in Canada. So we’ve created a seven-hour radio special around Lennon.”

If you’re not aware of what branded entertainment is, here’s a quick definition:
It’s hiding ads in material written for a target audience, creating an affinity between the brand and the subject matter. Backwards product placement. Coke doesn’t pay Martin Scorsese to film coke bottles in every scene, they hire some schmuck to write Scorsese a movie where it’s integral to the plot.
In other words: they used John Lennon to sell you cars, donuts and tires.

In regards to the two month shock and wealth campaign, also known as A Minute of Lennon, they had this to say:

“We’re building a long-term, loyal audience over two months through 65 one-minute programs called A Minute of Lennon to keep listeners hooked. Within each 60-second spot is a 30-second audio tag for Toshiba, our title sponsor,”
Other sponsors were Goodyear and of course EMI Music.

Step aside tampons, sneakers and laundry detergent, the shysters found a new way to hock the beatles! Geez, I can’t wait to see what they’ll sell when all the FF are dead!

lennon_forsale.jpg

Once again, if you think I’m making this up go read it for yourself:


Link to the full article

At least now you’ll have the satisfaction of knowing that sleazebag in the power boat tearing through your lake drunk on $300 brandy was funded by you.